Co-founder, SnowPlow Analytics
Yali is co-founder of Snowplow Analytics, an open source, web analytics and general purpose event analytics platform.
Data, and the use of data to drive business results, has been at the heart of Yali’s career. Prior to setting up Snowplow, Yali spent four years running Keplar LLP, a boutique consultancy that worked with clients to use data to drive digital product development and marketing decisions. Previously, Yali was head of analytics at OpenX (formerly OpenAds). Before that, he was a strategy consultant at PwC, and an operational consultant at Bestshore Business Solution Ltd. Yali graduated from the University of Cambridge in 2004 with an MPhil in the History of Philosophy of Scienceand a BA in Natural Sciences.